Day
46
of 90
Welcome to Phase 4: This Is Where People Actually Stay
"
You're past the hardest part. From here on, the thing that decides whether you stay isn't the workouts. It's whether you feel like this is YOUR gym. Let's make sure it is.
The retention data: people with 5+ gym friends churn at a fraction of the rate of those with 0–1 friends. The single biggest predictor of whether you're still here at Day 365 isn't your squat number. It's whether you know people's names.
Why ATC ≠ a place you go. It's people you train with.
What's coming in this module:
- The ATC private group
- Partner workouts
- Member spotlights
- Events on the calendar
- Bringing a friend
- Your 60-day coach conversation
Your move
Who's one person you've talked to at ATC? Reply with their first name.
Assets to add before launch
Video to film
4.1 Coach intro to Phase 4 — 4 min. Replace before launch.